AdZeta will be at Phocuswright in Fort Lauderdale, November 17 to 19. AdZeta at Phocuswright, Nov 17 to 19 See what we do for travel brands
SEAMLESS INTEGRATIONS

Turn First-Party Data
Into Predictive Signals

AdZeta securely plugs into your data stack, warehouse, CRM and measurement tools. Then, it transforms raw events into pLTV driven value signals your ad platforms can optimize towards. Faster setup, cleaner data, better bidding.
AdZeta AI Core
AdZeta AI
Customer Data
PRODUCT FEED
Website Data
WEBSITE SIGNALS
CRM Data
CONVERSION DATA
Predictive LTV Generated
Predictive LTV
VBB Enhanced
VBB Enhanced
Optimized Profit / ROAS
Optimized ROAS
INTEGRATIONS

Fueling Precision with Your Data

To build highly accurate LTV models tailored to your business, AdZeta securely integrates with the key data sources you already use. We prioritize leveraging your rich first-party information.

Shopify
Magento
WooCommerce
BigCommerce

Customer and transaction data

Order, account, subscription or policy history, with dates and values, from whichever system holds it.

Snowflake
Google BigQuery
AWS Redshift

Data Warehouses & Lakes

Seamlessly connect to your existing data infrastructure. AdZeta can integrate with leading cloud warehouses to access comprehensive historical data for robust model training.

Google Analytics (GA4)
Segment
Tealium
Amplitude

Website & App Analytics

We capture critical behavioral signals (page views, session duration, add-to-carts, custom events) through secure integrations with your analytics tools.

HubSpot
Salesforce
Klaviyo
Customer.io

CRM & Customer Data Platforms

Enhance LTV predictions by incorporating valuable customer attributes, segmentation data, and lifecycle information from your CRM or CDP.

AdZeta Services Graphic
INTEGRATIONS

Driving Performance on Major Ad Networks

AdZeta's predictive LTV signals are seamlessly passed to your key advertising platforms, enhancing their native Value-Based Bidding capabilities for superior profit-driven results.

Ad Networks Integration
Google Ads

Google Ads

We feed predictive LTV signals directly into Google Ads via secure API integrations for your tROAS and Maximize Conversion Value campaigns.

Learn more about Google Ads →
Meta Ads

Meta Ads

Enhance Meta's Value Optimization bidding by providing accurate LTV predictions through the Conversions API (CAPI) for higher-value customers.

Learn more about Meta Ads →
TikTok Ads

TikTok Ads

Power your TikTok Value-Based Optimization (VBO) campaigns with predictive LTV, ensuring your budget targets users most likely to deliver long-term returns.

Learn more about TikTok Ads →
Ad Networks Integration
Google Ads

Google Ads

We feed predictive LTV signals directly into Google Ads via secure API integrations for your tROAS and Maximize Conversion Value campaigns.

Learn more about Google Ads →
Meta Ads

Meta Ads

Enhance Meta's Value Optimization bidding by providing accurate LTV predictions through the Conversions API (CAPI) for higher-value customers.

Learn more about Meta Ads →
TikTok Ads

TikTok Ads

Power your TikTok Value-Based Optimization (VBO) campaigns with predictive LTV, ensuring your budget targets users most likely to deliver long-term returns.

Learn more about TikTok Ads →
HOW IT WORKS

Seamless Integration for Predictive Ad Spend & LTV Maximization

Stop guessing with your ad spend. AdZeta gives ad platforms the LTV intelligence they need to find your most profitable customers.

How an engagement works

01
Qualify

Ten checks on a read-only export answer one question: would predicted value change who the platforms bid for? If the gap is too small, we say so and stop.

Free, 2 to 3 days
02
Connect

A read-only export from your data warehouse, CRM, commerce platform or core systems. No new tags or pixels.

About 2 weeks
03
Test

A 50/50 holdout: the control arm bids as today, the test arm bids on ValueBid™ values. The metric, the minimum lift that counts and the read date are agreed before launch. You pick the start date.

60 to 90 days
04
Read

Early read in weeks 3 to 4, final read at day 90, on 90-day ROAS and the metric you already track.

AdZeta Data Integration Step Process
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