Adzeta combines secure infrastructure,data encryption, and privacy-focused AI to protect your data and deliver actionable insights.
Adzeta runs on AWS,GCP leveraging their global security and compliance standards to ensure enterprise-level resilience for your data.
Your data is secured in transit and at rest using TLS and AES-256, ensuring confidentiality, integrity, and regulatory compliance.
Our AI follows privacy by design, using anonymization and strict access controls to deliver GDPR and CCPA-compliant insights.
Secure, transparent, and privacy-first data processing that transforms your first-party data into profitable insights.
The journey begins by connecting your valuable e-commerce data sources...
Your data is stored in a logically isolated, single-tenant environment on world-class cloud infrastructure like AWS. This ensures your data is never co-mingled and benefits from enterprise-grade physical and network security.
Our Predictive AI analyzes behavior to forecast Lifetime Value. We apply privacy-by-design, leaning on anonymization or pseudonymization where feasible to protect users while maximizing insight.
LTV insights become secure signals for ad platforms via their approved, encrypted APIs—protecting your proprietary intelligence as it informs bidding.
Your first-party data is always yours. As your processor, we operate transparently. Our DPA defines retention and deletion so you remain in complete control.
We are committed to validating our security, privacy, and operational excellence through rigorous, independent audits and by adhering to global data protection standards.
Adzeta is designed to be fully compliant with key data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We provide Data Processing Agreements (DPAs) to all clients to ensure a clear, transparent framework for data handling.
As a modern AI platform, we are actively working towards formal security certifications. Our current roadmap includes SOC 2 Type II (In Progress) and ISO 27001 (Planned) to independently verify our enterprise-grade controls.
To build accurate Predictive AI models, AdZeta primarily utilizes your first-party e-commerce data:
Order history, purchase values, product details
Website/app engagement (views, clicks, add-to-carts)
Relevant segments, subscription status from CRM/CDP
GDPR/CCPA Compliant Processing
AdZeta's LTV prediction models are designed to be effective without needing overly sensitive PII. We generally do not require access to:
Direct payment instrument details (credit card numbers)
Highly sensitive personal attributes unrelated to e-commerce behavior
Information not relevant to purchase prediction
Privacy-First Data Protection
Our platform's security and scalability are built upon enterprise-grade infrastructure from leading cloud providers, seamlessly integrated with the advertising platforms essential for your growth.
Built on Amazon Web Services (AWS) and Google Cloud Platform, our infrastructure ensures world-class security, compliance, and scalability for your data and operations.
Direct, secure connections to Google Ads and Meta advertising platforms through approved APIs, enabling real-time optimization and campaign enhancement.
Your data is stored securely on our cloud provider's infrastructure (e.g., AWS S3). Each client's data is logically isolated in its own secure environment to prevent any co-mingling or unauthorized access.
Currently, our infrastructure is hosted in [e.g., US-East (N. Virginia)]. We are architecting our platform to support additional data residency regions in the future based on client needs. We define data retention and deletion policies in our DPA with each client, ensuring your data is handled according to your requirements.
Access to the Adzeta platform and its underlying infrastructure is protected by Multi-Factor Authentication (MFA) for all internal users. We are developing our Role-Based Access Control (RBAC) model to provide granular permissions as our platform evolves.
We leverage the inherent resilience and backup capabilities of our cloud partners. Our architecture is designed for high availability, and we implement regular data backups to ensure business continuity. We are working on formalizing our Recovery Point Objective (RPO) and Recovery Time Objective (RTO) targets.
We take all security reports seriously. If you believe you have found a vulnerability, please contact us immediately at abhi.agnihotri@adzeta.io. We are committed to acknowledging receipt of your report within 24 business hours.
Yes. To provide our service, we rely on a small number of trusted subprocessors, primarily for cloud infrastructure (e.g., AWS/GCP) and internal business operations. A full, up-to-date list is available to all clients as part of our DPA.