Security and Privacy Icon SECURITY & PRIVACY STANDARDS

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security and compliance

AdZeta's data handling and protection practices guarantee the highest compliance for your sensitive e-commerce information. We're committed to transparent and secure AI, giving you peace of mind.
At Adzeta, safeguarding your data isn't just a feature – it's the foundation of our AI platform. We partner with leading e-commerce brands, like yours, who demand the highest standards of security and compliance. Discover how we protect your information and empower your growth with trust.

Securing Your Data with Confidence

Our multi-layered security approach ensures your data is protected at every stage. Your trust is our priority.

Compliance

We comply with global data protection laws, including GDPR and CCPA. Our security practices are aligned with industry standards such as SOC 2. We regularly conduct internal reviews and audits to ensure compliance.

Data Handling

Your data is encrypted in transit and at rest, hosted on trusted cloud platforms. Access is strictly limited to authorized personnel, ensuring it’s used only for its intended, permitted purpose.

Privacy

Built with privacy at its core, AdZeta’s AI leverages anonymized and pseudonymized data where possible. This approach limits PII exposure while optimizing prediction accuracy and user safety.

Verified Security: Our Certifications & Standards

Achieving and maintaining industry-recognized security certifications is a core part of our commitment to data protection. These independent verifications demonstrate AdZeta's adherence to stringent controls for security, availability, processing integrity, confidentiality, and privacy

AICPA SOC tag ISO 20022 tag
Data Security Certifications Visual

What Type Of Data We Handle?

Data We Analyze

Data We Analyze for LTV Prediction

To build accurate Predictive AI models, AdZeta primarily utilizes your first-party e-commerce data:

Transactional Data:

Order history, purchase values, product details

Behavioral Data:

Website/app engagement (views, clicks, add-to-carts)

Customer Attributes:

Relevant segments, subscription status from CRM/CDP

GDPR/CCPA Compliant Processing

Data We Don't Require

Data We Typically Don't Require

AdZeta's LTV prediction models are designed to be effective without needing overly sensitive PII. We generally do not require access to:

Payment Details:

Direct payment instrument details (credit card numbers)

Sensitive Attributes:

Highly sensitive personal attributes unrelated to e-commerce behavior

Unnecessary PII:

Information not relevant to purchase prediction

Privacy-First Data Protection

Secure & Segregated Data Storage

Your data security is paramount. We employ industry-leading cloud infrastructure and best practices:

Cloud Infrastructure

Leveraging secure and scalable solutions from providers like AWS or Google Cloud

Encryption

Data is encrypted both in transit (SSL/TLS) and at rest (e.g., AES-256)

Data Segregation

Each client's data is stored in a logically isolated and secure environment to prevent unauthorized access or co-mingling

Access Controls

Strict internal access controls and audit logs are maintained for all data processing activities

Maximizing Insight While Prioritizing Privacy

Our AI is designed to extract powerful predictive insights from aggregated and behavioral patterns. We employ data minimization and anonymization/pseudonymization techniques where possible to deliver exceptional LTV forecasting while upholding the highest standards of customer data privacy. Your trust is integral to our partnership.

Data Security Certifications Visual

How to report a vulnerability?

If you believe you found a security breach, please report it here.Have more questions about our security? Contact Us

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