Welcome to Adzeta.io ("AdZeta," "we," "us," or "our"). We provide an AI-powered predictive marketing platform and related services (collectively, our "Services") to our business clients ("Clients"). This Privacy Policy explains how we collect, use, process, and protect information in relation to our Services and our website (https://www.adzeta.io).
Our commitment is to handle all data with transparency, responsibility, and in compliance with applicable data protection laws, including:
This summary provides a quick overview of the data we process. Detailed explanations are provided in Section 3.
| Data Category | Why We Process It (Purpose) | Types of Data Processed |
|---|---|---|
|
Client's Customer Data
(As Data Processor)
|
To provide our core AI-powered Services to our Clients (acting as their Data Processor). |
|
|
Client & Prospect Data
(As Data Controller)
|
To manage our business relationships, provide support, and for marketing and sales purposes. |
|
|
Website Visitor Data
(As Data Controller)
|
To analyze and improve our website performance and user experience. |
|
When our Clients use our Services, they provide us with access to their first-party data concerning their own customers. In this role, AdZeta acts as a Data Processor or Service Provider on behalf of our Clients, who are the Data Controllers. The data we process includes:
Important: Our contractual agreements with our Clients govern our processing of this data. We process this information to build predictive LTV models and provide our core advertising optimization Services to that specific Client.
We collect information about our current and prospective Clients to manage our business relationships:
When you visit our website, we automatically collect certain information:
We use the information we process for the following purposes:
To build predictive AI models, optimize ad bidding, provide analytics and reporting to our Clients, and enhance our platform's features and accuracy.
To respond to your inquiries, schedule demos, send service-related updates, and provide customer support.
To send you information about our services, insights, and events that we believe may interest you, where permitted by law. You may opt-out at any time.
To protect our platform and users, prevent fraud, and comply with legal obligations.
We take the security of your data seriously. We implement robust technical and organizational measures designed to protect information from unauthorized access, use, alteration, or disclosure.
TLS for data in transit, AES-256 for data at rest
Strict authentication and authorization protocols
Leveraging world-class cloud security standards
We retain information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Client Data: The retention period for our Clients' Customer Data is governed by our contractual agreements with each Client and their specific business requirements.
Depending on your location, you may have certain rights regarding your personal information. To exercise any of these rights, please contact us at privacy@adzeta.io.
You have the right to:
You may have rights including:
AdZeta has offices in the USA. Your information may be processed in countries other than your own.
Safeguards: We ensure that appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect your data when it is transferred across borders.
Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.
We use cookies and similar technologies on our website to analyze performance and provide a better user experience.
For detailed information about our cookie practices, please see our separate Cookie Policy.
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Notification: We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date at the top of this policy.
If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please do not hesitate to contact us.
For specific privacy concerns or data subject requests