15 to 60% higher 90-day ROAS for brands we have worked with, driven by how much customer value varies.
SOC 2 Type II,independently audited
Inception company
Google and Meta bid toward the conversion they are told about. For a travel brand, that is usually the first booking. The value shows up later, in repeat trips and higher-value bookings. ValueBid™ predicts that value within minutes of the first booking. The predicted value then goes to value-based bidding.
A one-off booking and the first trip of a traveler who keeps coming back look the same to the auction at the moment of booking.
Customer value builds over months, well past Meta's default 7-day click window. A conversion that fires only on a repeat booking is too slow and too sparse for the bidder to learn from.
Without a value signal at the first booking, bidding keeps buying whoever is cheapest to convert, not the travelers who come back.
We can join your security review directly. Report and policies at trust.adzeta.io.
Same campaigns. Same budget. Better signal.
One model per client, trained on your own customer history, predicts each traveler's value from the first conversion: the booking or the signup.
Turn predictions into stable values the bidder can learn from.
Send a predicted value and a hashed ID to Google Ads and Meta through their server-side APIs (Google Offline Conversion Import, Meta Conversions API).
Free, 2 to 3 days. Ten checks on a read-only export answer one question: would predicted value change who the platforms bid for? If the gap is too small, we say so and stop.
About 2 weeks.
60 to 90 days. A 50/50 holdout: the control arm bids as today, the test arm bids on ValueBid™ values. The metric, the minimum lift that counts and the read date are agreed before launch. You pick the start date, and we plan around peak travel season, not through it.
Early read in weeks 3 to 4, final read at day 90, on 90-day ROAS and the metric you already track.
15 to 60% higher 90-day ROAS for brands we have worked with, driven by how much customer value varies.
SOC 2 Type II,
Inception company
Fort Lauderdale, November 17 to 19. 15 minutes in person with Abhi Agnihotri, AdZeta's founder and CEO. Bring your questions on bidding for travelers who book again.
Book 15 minutesNot at the event? Request a free qualification
AdZeta predicts what each new traveler is likely to be worth, at their first booking or signup, and sends that predicted value to Google and Meta value-based bidding. The platforms then bid harder for travelers likely to book again.
Customer value builds over months, well past Meta's default 7-day click window. A repeat-booking conversion arrives too late and too rarely for the bidder to learn from. A predicted value gives the bidder a value signal at the first booking.
No. Strategy, buying, campaign structure, budgets and creative stay with you or your agency. There are no new site tags or pixels and no campaign rebuild.
A read-only export of your customer history, ad account access (through your agency if you have one), and a mutual NDA signed before any data moves. Personal IDs are SHA-256 hashed before they leave.
Google Ads, Meta and TikTok, through their server-side APIs. A pilot runs on Google and Meta.
The free qualification takes 2 to 3 days and tells you whether the value gap in your data is big enough to matter. The test runs 60 to 90 days, with an early read in weeks 3 to 4 and a final read at day 90.
Your free qualification (2 to 3 days) tells you whether the value gap in your data is big enough to matter.
Request a free qualification