Integrates with
Compare how conventional bidding overlooks value while AdZeta's Predictive AI targets and captures your most profitable customers.
15 to 60% higher 90-day ROAS for brands we have worked with, driven by how much customer value varies.
SOC 2 Type II, independently audited
NVIDIA Inception company
One model per client, trained on the client's own customer history, whatever the first conversion is.
Turn predictions into stable values the bidder can learn from.
Send a predicted value and a hashed ID to Google Ads, Meta and TikTok through their server-side APIs (Google Offline Conversion Import, Meta Conversions API, TikTok Events API).
Free, 2 to 3 days. Ten checks on a read-only export answer one question: would predicted value change who the platforms bid for? If the gap is too small, we say so and stop.
About 2 weeks.
60 to 90 days. A 50/50 holdout: the control arm bids as today, the test arm bids on ValueBid™ values. The metric, the minimum lift that counts and the read date are agreed before launch. You pick the start date.
Early read in weeks 3 to 4, final read at day 90, on 90-day ROAS and the metric you already track.
Ad platforms optimize for the signals you give them, and most brands feed them short-term revenue. AdZeta predicts user-level pLTV from first-party data and activates it as platform-native value signals so you scale ROAS today and profit over time.
Value-Based Bidding (VBB) is an advanced advertising strategy that optimizes bids based on a user's predicted Lifetime Value (LTV) or potential profitability, rather than just their likelihood to make an initial conversion (like traditional CPA/ROAS bidding). AdZeta uses Predictive AI to enhance VBB, focusing your ad spend on acquiring customers who drive the most long-term profit.
Our proprietary AI analyzes your first-party data. This includes historical purchase data, website/app user behavior, product interactions, campaign engagement, and key demographics. By identifying patterns correlated with high long-term value, our models accurately forecast the potential LTV of new customers, within minutes of the first conversion.
AdZeta specializes in applying Predictive AI and Value-Based Bidding across Google Ads (Search, Shopping, Performance Max, YouTube), Meta and TikTok.
15 to 60% higher 90-day ROAS for brands we have worked with, driven by how much customer value varies. Your free qualification (2 to 3 days) tells you whether the value gap in your data is big enough to matter.
SOC 2 Type II, independently audited by a third party. Report and policies at trust.adzeta.io. We work from a read-only, pseudonymized export: names, emails and phone numbers can stay with you, and personal IDs are SHA-256 hashed before they leave. A mutual NDA is in place before any data moves, and we can join your security review directly. Google, Meta and TikTok receive a predicted value and a hashed ID, never customer history, balances or transaction data. Predicted values are used only for ad bidding, never for credit, eligibility, pricing or underwriting decisions.