We are a team of marketers, data scientists, and engineers on a mission to build a more profitable future for brands.
Team
Abhi Agnihotri
Founder & CEO
2x founder, MBA & CS graduate.
Bootstrapped a performance marketing agency to $2.5M in revenue and directly managed $150M+ in ad spend.
Built AdZeta to solve the signal problem.
Ian Patterson
Head of Engineering & Marketing Science
Ex-VP Data & Technology, Allied Global Marketing.
Built 90%+ accuracy attribution at UPtv.
Specialist in sGTM, GA4, BigQuery, and server-side signal activation on GCP.
Laura Essey
Growth & Partnerships
Former Google executive (19 yrs).
Led AI Transformation & Measurement for an $8B portfolio.
Scaled GMP revenue from $50M to $500M+.
Advisors
Corinne Powers
ML & Data Science
Stanford PhD in Electrical Engineering; former VP of Data Science at Retina AI where she built the LTV models that power modern e-commerce acquisition strategies.
Research expertise in unsupervised ML, optimization and dynamical graphical models; now Managing Partner at Gadget Capital focused on quantitative risk.
Brings the scientific rigor behind AdZeta's predictive modeling approach.
Doug Wiesen
GTM & Partnerships
15+ years in adtech GTM across Google, LiveRamp, Circana and Scope3; built and scaled global partnerships with Meta, Amazon and The Trade Desk.
Grew product adoption 30-50% QoQ at multiple adtech platforms; managed 20-person global teams spanning implementation and technical account management.
Helps AdZeta navigate the platform ecosystem and accelerate strategic commercial growth.
Nikunj Koolar
Product
Head of Product at Meta who led the Ads API business; drove $2.66B in annual revenue growth at 30% YoY managing 30 PMs and 200+ engineers.
Previously CPO at an agentic AI startup serving Disney and Yahoo; 20+ years in product leadership spanning AdTech, AI, payments and developer productivity.
Guides AdZeta's product strategy at the intersection of predictive AI and ad platform activation.
Jason Steinberg
Strategic Initiatives
Built Colgate's first DTC business from scratch across Amazon, Target, Walmart and Ulta; later served as GM of FILORGA US leading e-commerce and DTC channels.
Deep expertise in performance marketing analytics, conversion optimization and P&L ownership across major consumer brands.
Brings the operator's perspective to AdZeta: how growth teams actually make buying decisions and where pLTV fits in.
