Our Team

Solving the toughest unit economics
problems with a world-class team.

We are operators, engineers, and growth scientists who have spent careers in the trenches of performance marketing, machine learning, and data infrastructure. We built AdZeta because we felt the pain first-hand.

Founding Team
Abhi Agnihotri
Abhi Agnihotri
Founder & CEO
  • 2x founder, MBA (Business) & CS graduate. Bootstrapped an adtech company from $0 to $2.5M ARR, overseeing $150M+ in ad spend across Google, Meta, DV360, Amazon and TikTok.
  • Spent 5+ years at enterprise level growth marketing, leading value-based bidding and first-party data activation initiatives across beauty, health & wellness, finance, DTC e-commerce and SaaS.
  • Built AdZeta to solve the problem he kept running into: ad platforms optimizing for the wrong signal and not focusing on profit-metrics.
Dr. Yannik Pitcan
Dr. Yannik Pitcan
Founding ML Engineer
  • PhD in Statistics from UC Berkeley; AB in Mathematics from Harvard; specializes in Bayesian modeling, causal inference and real-time bidding systems.
  • Ex-Google (Data Scientist) and tvScientific (Senior ML Engineer) where he built attribution models and production ML systems processing billions of ad events.
  • The mind behind AdZeta's pLTV engine: turning statistical theory and raw predictive values into calibrated bid signals that ad platforms can learn and improve from.
Jim Kernan
Jim Kernan
Chief Revenue Officer
  • Revenue leader who has scaled businesses from $0 to $100M+; previously CRO at Luxonis and GTM Innovation Lead at Stanley Black & Decker where he grew e-commerce from $0 to $40M.
  • Built and sold a computer vision SaaS platform; 20 years of experience connecting data science to commercial outcomes across SaaS, e-commerce and AI.
  • At AdZeta, he bridges the gap between predictive intelligence and the revenue teams that need to act on it.
Advisors
Corinne Powers
Corinne Powers
ML & Data Science
  • Stanford PhD in Electrical Engineering; former VP of Data Science at Retina AI where she built the LTV models that power modern e-commerce acquisition strategies.
  • Research expertise in unsupervised ML, optimization and dynamical graphical models; now Managing Partner at Gadget Capital focused on quantitative risk.
  • Brings the scientific rigor behind AdZeta's predictive modeling approach.
Doug Wiesen
Doug Wiesen
GTM & Partnerships
  • 15+ years in adtech GTM across Google, LiveRamp, Circana and Scope3; built and scaled global partnerships with Meta, Amazon and The Trade Desk.
  • Grew product adoption 30-50% QoQ at multiple adtech platforms; managed 20-person global teams spanning implementation and technical account management.
  • Helps AdZeta navigate the platform ecosystem and accelerate strategic commercial growth.
Nikunj Koolar
Nikunj Koolar
Product
  • Head of Product at Meta who led the Ads API business; drove $2.66B in annual revenue growth at 30% YoY managing 30 PMs and 200+ engineers.
  • Previously CPO at an agentic AI startup serving Disney and Yahoo; 20+ years in product leadership spanning AdTech, AI, payments and developer productivity.
  • Guides AdZeta's product strategy at the intersection of predictive AI and ad platform activation.
Jason Steinberg
Jason Steinberg
Strategic Initiatives
  • Built Colgate's first DTC business from scratch across Amazon, Target, Walmart and Ulta; later served as GM of FILORGA US leading e-commerce and DTC channels.
  • Deep expertise in performance marketing analytics, conversion optimization and P&L ownership across major consumer brands.
  • Brings the operator's perspective to AdZeta: how growth teams actually make buying decisions and where pLTV fits in.
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