ROAS, CTR, and platform-reported CAC measure campaign efficiency. They say nothing about whether acquired customers return, subscribe, or generate eno...
LTV:CAC determines whether your DTC brand is building equity or burning it: but most brands calculate it wrong, track it at the wrong granularity, and...
ROAS measures first-purchase revenue in a campaign window. LTV:CAC measures whether the customers that campaign acquired are worth keeping. A brand ca...
CAC has risen 222% over eight years and most growth teams are measuring it wrong. The number on your dashboard tells you what you spent. It does not t...