Performance Max uses the purchase conversion value as its primary learning signal across all Google channels. What you pass in the value field determi...
Meta CPCs hit a 12-month low in February 2026 while conversion rates fell in near-perfect lockstep. The CPA math is unchanged: cheaper clicks converti...
ROAS, CTR, and platform-reported CAC measure campaign efficiency. They say nothing about whether acquired customers return, subscribe, or generate eno...
Advantage+ Sales Campaigns automate audience, placement, and creative optimisation: but the algorithm learns from whatever purchase value you pass it....
LTV:CAC determines whether your DTC brand is building equity or burning it: but most brands calculate it wrong, track it at the wrong granularity, and...
Predictive customer lifetime value is a machine learning score predicting how much revenue a customer will generate over the next 12 to 24 months, cal...
Most DTC brands pass checkout transaction value as their primary conversion signal. This trains ad platforms to find customers who are good at one thi...
AdZeta has been accepted into the NVIDIA Inception Program, validating the GPU compute architecture powering our real-time pLTV signal engine. Here is...
Most DTC brands have rich first-party customer data sitting in their warehouse while their ad platforms optimize on generic checkout values. This guid...
CAC has risen 222% over eight years and most growth teams are measuring it wrong. The number on your dashboard tells you what you spent. It does not t...
Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV bid...
Predictive Customer Lifetime Value (pLTV) tells you what a customer is worth before they prove it. Here's why growth teams that ignore it are bidding ...