Performance Max uses the purchase conversion value as its primary learning signal across all Google channels. What you pass in the value field determi...
Advantage+ Sales Campaigns automate audience, placement, and creative optimisation: but the algorithm learns from whatever purchase value you pass it....
Predictive customer lifetime value is a machine learning score predicting how much revenue a customer will generate over the next 12 to 24 months, cal...
CAC has risen 222% over eight years and most growth teams are measuring it wrong. The number on your dashboard tells you what you spent. It does not t...
Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference is...
Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV bid...