CAC has risen 222% over eight years and most growth teams are measuring it wrong. The number on your dashboard tells you what you spent. It does not t...
Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference is...
Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV bid...