Performance Max uses the purchase conversion value as its primary learning signal across all Google channels. What you pass in the value field determi...
Passing customer lifetime value into Google Smart Bidding is a signal infrastructure decision, not a settings change. This guide covers the three meth...
Value-based bidding assigns monetary values to conversion events, shifting Google and Meta's algorithms from optimizing for conversion count to optimi...
Most DTC brands have rich first-party customer data sitting in their warehouse while their ad platforms optimize on generic checkout values. This guid...
Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference is...