Latest Google Ads insights and strategies from AdZeta

Currently 2 articles availables on Google Ads

First-Party Data Activation: How to Use Your Customer Data Across Google, Meta, and Programmatic

Google Ads

Abhi Agnihotri Marketing Expert

First-Party Data Activation: How to Use Your Customer Data Across Google, Meta, and Programmatic

Most DTC brands have rich first-party customer data sitting in their warehouse while their ad platforms optimize on generic checkout values. This guid...

Mar 27, 2026 8 min read

Google Ads

Abhi Agnihotri Marketing Expert

pLTV Bidding on Google Ads: A Step-by-Step Guide for DTC and eCommerce Brands

Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference is...

Mar 22, 2026 8 min read