Passing customer lifetime value into Google Smart Bidding is a signal infrastructure decision, not a settings change. This guide covers the three meth...
Value-based bidding assigns monetary values to conversion events, shifting Google and Meta's algorithms from optimizing for conversion count to optimi...
Most DTC brands have rich first-party customer data sitting in their warehouse while their ad platforms optimize on generic checkout values. This guid...
Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference is...