Latest Meta Ads insights and strategies from AdZeta

Currently 2 articles availables on Meta Ads

First-Party Data Activation: How to Use Your Customer Data Across Google, Meta, and Programmatic

Meta Ads

Abhi Agnihotri Marketing Expert

First-Party Data Activation: How to Use Your Customer Data Across Google, Meta, and Programmatic

Most DTC brands have rich first-party customer data sitting in their warehouse while their ad platforms optimize on generic checkout values. This guid...

Mar 27, 2026 8 min read

Meta Ads

Abhi Agnihotri Marketing Expert

Predictive LTV (pLTV) Bidding in Meta Ads: What Actually Works in 2026

Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV bid...

Mar 21, 2026 9 min read