Latest Predictive LTV insights and strategies from AdZeta

Currently 3 articles availables on Predictive LTV

Predictive LTV

Abhi AgnihotriMarketing Expert

AdZeta Joins the NVIDIA Inception Program: GPU-Accelerated Predictive LTV at Bidding Speed

AdZeta has been accepted into the NVIDIA Inception Program, validating the GPU compute architecture powering our real-time pLTV signal engine. Here is...

pLTV Bidding on Google Ads: A Step-by-Step Guide for DTC and eCommerce Brands

Predictive LTV

Abhi AgnihotriMarketing Expert

pLTV Bidding on Google Ads: A Step-by-Step Guide for DTC and eCommerce Brands

Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference is...

What Is Predictive Customer Lifetime Value (pLTV) and Why Every Growth Team Should Care

Predictive LTV

Abhi AgnihotriMarketing Expert

What Is Predictive Customer Lifetime Value (pLTV) and Why Every Growth Team Should Care

Predictive Customer Lifetime Value (pLTV) tells you what a customer is worth before they prove it. Here's why growth teams that ignore it are bidding ...