Latest Growth Marketing insights and strategies from AdZeta

Currently 2 articles availables on Growth Marketing

Customer Acquisition Cost Is Broken: Why CAC Without LTV Is a Vanity Metric

Growth Marketing

Abhi Agnihotri Marketing Expert

Customer Acquisition Cost Is Broken: Why CAC Without LTV Is a Vanity Metric

CAC has risen 222% over eight years and most growth teams are measuring it wrong. The number on your dashboard tells you what you spent. It does not t...

Mar 24, 2026 8 min read

What Is Predictive Customer Lifetime Value (pLTV) and Why Every Growth Team Should Care

Growth Marketing

Abhi Agnihotri Marketing Expert

What Is Predictive Customer Lifetime Value (pLTV) and Why Every Growth Team Should Care

Predictive Customer Lifetime Value (pLTV) tells you what a customer is worth before they prove it. Here's why growth teams that ignore it are bidding ...

Mar 16, 2026 6 min read