What Is Value-Based Bidding? A Complete Guide for DTC Brands
Value-based bidding assigns monetary values to conversion events, shifting Google and Meta's algorithms from optimizing for conversion count to optimi...
Value-based bidding assigns monetary values to conversion events, shifting Google and Meta's algorithms from optimizing for conversion count to optimi...
Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV bid...