AI & Advertising Technology

Latest AI & Advertising Technology insights and strategies

All Articles 3 AI & Advertising Technology 3 Data, Analytics & Measurement 4 E-commerce Growth Strategies 5 Value Based Bidding 9

Meta CPCs Are at a 12-Month Low. The CVR Chart Tells the Real Story.

Abhi Agnihotri

Founder & CEO

Meta CPCs Are at a 12-Month Low. The CVR Chart Tells the Real Story.

Meta CPCs hit a 12-month low in February 2026 while conversion rates fell in near-perfect lockstep. The CPA math is unchanged: cheaper clicks...

May 22, 2026

9 min read

The Smart Bidding Learning Period: What Advertisers Need to Know

AI & Advertising Technology

Abhi Agnihotri

Founder & CEO

The Smart Bidding Learning Period: What Advertisers Need to Know

Every bid strategy switch or signal change triggers a Smart Bidding learning period. Most DTC brands revert the change in week 2 when ROAS dips:...

Apr 29, 2026

7 min read

pLTV Bidding on Google Ads: A Step-by-Step Guide for DTC and eCommerce Brands

AI & Advertising Technology

Abhi Agnihotri

Founder & CEO

pLTV Bidding on Google Ads: A Step-by-Step Guide for DTC and eCommerce Brands

Standard tROAS bidding feeds Google's algorithm first-order revenue. pLTV bidding feeds it predicted 12-month customer value. The signal difference...

Mar 22, 2026

8 min read

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