Data, Analytics & Measurement

Latest Data, Analytics & Measurement insights and strategies

All Articles 4 AI & Advertising Technology 2 Data, Analytics & Measurement 4 E-commerce Growth Strategies 4 Paid Search (PPC) 0 Programmatic & DSPs 0 Social Media Advertising 0 Value Based Bidding 7

ROAS vs LTV: Why Scaling DTC Brands Need to Switch Metrics

Abhi Agnihotri

Founder & CEO

ROAS vs LTV: Why Scaling DTC Brands Need to Switch Metrics

ROAS measures first-purchase revenue in a campaign window. LTV:CAC measures whether the customers that campaign acquired are worth keeping. A brand...

Apr 15, 2026

10 min read

First-Party Data Activation: How to Use Your Customer Data Across Google, Meta, and Programmatic

Data, Analytics & Measurement

Abhi Agnihotri

Founder & CEO

First-Party Data Activation: How to Use Your Customer Data Across Google, Meta, and Programmatic

Most DTC brands have rich first-party customer data sitting in their warehouse while their ad platforms optimize on generic checkout values. This...

Mar 27, 2026

8 min read

What Is Predictive Customer Lifetime Value (pLTV) and Why Every Growth Team Should Care

Data, Analytics & Measurement

Abhi Agnihotri

Founder & CEO

What Is Predictive Customer Lifetime Value (pLTV) and Why Every Growth Team Should Care

Predictive Customer Lifetime Value (pLTV) tells you what a customer is worth before they prove it. Here's why growth teams that ignore it are bidding...

Mar 16, 2026

6 min read