Value Based Bidding

Value Based Bidding

Abhi Agnihotri

Founder & CEO

How Value-Based Bidding Works on Meta: Setup Guide for 2026

Meta's value optimisation tells the algorithm to find buyers who spend more: but it only works when CAPI is correctly configured, purchase values are...

Apr 12, 2026

8 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Value-Based Bidding vs Target CPA: Which Strategy Is Right for Your Brand

Target CPA and Target ROAS optimise for different things — and for most DTC brands with varied order values, Target CPA is the wrong default. This...

Apr 7, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

What Is Value-Based Bidding? A Complete Guide for DTC Brands

Value-based bidding assigns monetary values to conversion events, shifting Google and Meta's algorithms from optimizing for conversion count to...

Apr 4, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Predictive LTV (pLTV) Bidding in Meta Ads: What Actually Works in 2026

Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV...

Mar 21, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

How Does Signal Engineering Drive Value for Modern Marketers

Discover how signal engineering transforms raw marketing data into strategic inputs that teach ad platforms to optimize for real business value....

Feb 9, 2026

10 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Your Guide to Predictive Value-based Bidding

Maximize your 2025 ROAS with Value-Based Bidding (VBB) guide. Learn VBB setup, data strategies, advanced tactics, and troubleshooting to...

Sep 28, 2025

19 min read