Value Based Bidding

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Performance Max Value Signals: How to Upgrade From AOV to pLTV

Performance Max uses the purchase conversion value as its primary learning signal across all Google channels. What you pass in the value field...

Jun 6, 2026

7 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Meta Advantage+ Sales Campaigns With pLTV: The Complete Setup Guide

Advantage+ Sales Campaigns automate audience, placement, and creative optimisation: but the algorithm learns from whatever purchase value you pass...

May 10, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Google Smart Bidding With LTV Signals: How to Set It Up in 2026

Google Smart Bidding trains on the conversion value you provide. Passing first-order AOV produces an algorithm optimised for cheap converters....

Apr 23, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

How Value-Based Bidding Works on Meta: Setup Guide for 2026

Meta's value optimisation tells the algorithm to find buyers who spend more: but it only works when CAPI is correctly configured, purchase values are...

Apr 12, 2026

8 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Value-Based Bidding vs Target CPA: Which Strategy Is Right for Your Brand

Target CPA and Target ROAS optimise for different things — and for most DTC brands with varied order values, Target CPA is the wrong default. This...

Apr 7, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

What Is Value-Based Bidding? A Complete Guide for DTC Brands

Value-based bidding assigns monetary values to conversion events, shifting Google and Meta's algorithms from optimizing for conversion count to...

Apr 4, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Predictive LTV (pLTV) Bidding in Meta Ads: What Actually Works in 2026

Meta's Value Optimization uses a 7-day attribution window. Your best customers take 90 days to prove their value. This is the signal gap that pLTV...

Mar 21, 2026

9 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

How Does Signal Engineering Drive Value for Modern Marketers

Discover how signal engineering transforms raw marketing data into strategic inputs that teach ad platforms to optimize for real business value....

Feb 9, 2026

10 min read

Value Based Bidding

Abhi Agnihotri

Founder & CEO

Your Guide to Predictive Value-based Bidding

Maximize your 2025 ROAS with Value-Based Bidding (VBB) guide. Learn VBB setup, data strategies, advanced tactics, and troubleshooting to...

Sep 28, 2025

19 min read